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Leveraging the Cloud, Mobile, and Social to Transform Video Editing

November 16, 2011 @ 6:30 pm


Leveraging the Cloud, Mobile, and Social to Transform Video Editing


Wednesday, November 16, 2011
6:30pm – 8:30pm
6:30pm Networking & Refreshments
7:00pm Announcements & Lecture

HP Oak Room
19111 Pruneridge Avenue
Cupertino, CA 95014
See map: Google Maps

Joint meeting with ACM SIGGRAPH.


Speaker: Jostein Svendsen  


From 2005 to 2010, online video grew at a phenomenal rate of 910%, yet the majority of videos shared have been in their raw, unedited format.  The barriers of cost, complexity, and required computing resources have stood in the way. WeVideo is the first to conquer this and deliver a full-featured, social video editor over the Internet and in a SaaS model. In our presentation, we will provide insights into how we are harnessing technology in new and innovative ways to deliver “eye-popping” advantages to users.  We will discuss our patent-pending technology and architecture and how we have grown WeVideo from a little company in Norway serving the K-12 education market to THE Company transforming online video editing.  

Technical and  functional advantages of our approach: 

• Real-time. Real-time multi-layer playback in the browser without rendering time. 

• Social editing. Video editing in context to groups, projects or events — enabling sharing of clips and social editing within the community. 

• Performance. Harnessing of low-end servers through proprietary parallelization technology to render editing jobs across distributed servers and CPU cores. 

• Flexibility. One rendering code across devices (web, tablet, mobile and TV), as well as the technology tier (client- and server-side).

• Creative freedom. Easy-to-use drag and drop environment or WeVideo Wizard environment for a fully automated experience.  

• Export quality. From 360p to 1080p HD.

And…through our product demonstration, you will get a first hand view to how easy video story creation can be.  


Speaker Bio

Jostein Svendsen

Founder and CEO

Jostein Svendsen is the Chief Executive Officer and Founder of WeVideo.   Based in Oslo, Norway, and Silicon Valley, Jostein is a highly regarded serial entrepreneur in both Europe and North America, having founded and grown several successful companies in digital media, digital financial services and digital commerce. Jostein founded two of Norway’s leading multimedia and Internet companies, both of which went on to become successful publicly traded issuers in Sweden – one employing more than 2,000 people across the globe.

In 2002, Jostein helped launch a new credit card and savings bank in Norway, which quickly became the first branchless/online-only bank in the Norwegian market. The bank was acquired by Banco Santander in 2005.

Immediately before he became CEO of Creaza[CG1] , Jostein concentrated on investments and projects in digital media and online financial services, with an emphasis on guiding companies to become extended global enterprises.  He has advised organizations in the public and private sectors on both digital and traditional business practices for companies in banking, insurance, telecommunications, energy and media.

About the Company: WeVideo WeVideo is redefining video editing.  The Company offers a cloud-based video “story telling” platform that provides complete creative control and uniquely enables collaboration.  At the same time, WeVideo is taking down the barriers typically associated with video editing, namely cost, complexity, and heavy computing requirements.  Video creation can be done from your smart phone, tablet or computer, making video story telling convenient and timely. WeVideo has tackled the challenge of rendering time, speeding editing, and enables finished quality ranging from Internet to HD broadcast.  Whether using video for personal, business or professional stories, WeVideo makes video story telling accessible to everyone.     

Event page provided by ACM



November 16, 2011
6:30 pm
Event Category:


SF Bay ACM Chapter


HP Cupertino, Building 48, Oak Room (Prunridge and Wolfe)
19483 Prunridge Avenue
Cupertino, CA 95014 US
+ Google Map