- This event has passed.
Free ACM Event: Designing With the Mind in Mind
July 20, 2011 @ 6:30 pm
Free ACM Event:
Designing With the Mind in Mind:
The Psychological Basis for UI Design Rules
Wed, Jul 20
Hewlett Packard, Bldg. 48 Oak Room, Cupertino, CA, US
Keywords: ACM, UI, design rules, application, software, designers, psychology, cognitive psychology, SFBAY ACM.
UI design rules are not simple recipes to be applied mindlessly. Applying them effectively requires determining their applicability (and precedence) in specific situations. It also requires balancing the trade-offs that inevitably arise in situations when design rules appear to contradict each other. By understanding the underlying psychology for the design rules, designers and evaluators enhance their ability to interpret and apply them. Explaining that psychology is the focus of this talk.