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Build. Better. Content!
January 21, 2015 @ 6:45 pm
6:30 Doors Open, Food & Networking
*** Please arrive by 7 PM due to Security ***
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn’t just for big organizations; it’s for anyone who’s building an experience. And by using our approach, you can start building better content.
In this presentation, you’ll learn:
• How content strategy works in a context of product design and development
• A framework for minimum viable content that provides quality and consistency
• How to build and iterate on product content experiences to meet people’s needs
• How to stand up and become a better advocate for the people using your products
Stand up for putting the Why before the How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people’s needs.
Stand up for BETTER CONTENT!
Jonathon Colman isn’t ignoring you, he’s just really, really introverted. Despite this, he’s a Webby Award-winning content strategist at Facebook, the social network. Yeah, he’s surprised by that, too.
Jonathon served overseas in the Peace Corps and has spoken at tech events on five continents (next up: Antarctica!). He worked in nonprofits for almost a decade and earned a master’s degree in Information Management from the University of Washington in 2013 while working at REI.
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